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Keywords are crucial for onpage SEO. Keywords are the foundation of your entire SEO strategy. Without the right keywords, your SEO structure has no foundation and will get stuck buried on page 4+. Understanding keyword density is one step to leveraging your website’s on-site optimization.
Keyword density deals with the ratio of your keywords in light of the total number of indexable words placed in your webpage. For example, you have 100 words article, then having a 1% keyword ratio means that you should have the presence of your keyword one time within that 100 word text.
Why does keyword density have to do with SEO?
Being mindful of your keyword density can give a signal to the search engines that your article is all about a certain specific topic which is the keyword you are targeting. Having this signal gives your webpage relevance and good keyword presence.
Don’t mistake this with keyword stuffing. Keyword stuffing is squeezing in as much of your desired keyword as you can inside your article without regard to your readers. Keyword stuffing is a spammy method that won’t help get you up in the ranks anyway.